Matias Villagran

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Rocada Stones

Rocada Stones

Premium web redesign for a decorative stone brand.

A decorative stone brand with a solid physical product but no consolidated visual identity, insufficient photo assets, and a name that created confusion about what they actually sold. Three real problems before touching a single screen.

A decorative stone brand with a solid physical product but no consolidated visual identity, insufficient photo assets, and a name that created confusion about what they actually sold. Three real problems before touching a single screen.

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Objective

Redesign the entire site in under 5 days, elevating brand perception to a premium level — solving the lack of visual assets without relying on a traditional photo production.

Key decision

Use generative AI as a visual production resource, betting on coherence over perfection. The client initiated a full rebrand based on the outcome.

Duration

5 days

Stack

Figma / Framer / Flux

A five-day turnaround that turned a brand's biggest constraint into its strongest visual asset.

A five-day turnaround that turned a brand's biggest constraint into its strongest visual asset.

A five-day turnaround that turned a brand's biggest constraint into its strongest visual asset.

Visit the site

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